Description
1. Copying vs. Printing (The Source Difference)
- What to tell your client:
- A Copy (Photocopy): "We take an existing, physical piece of paper, place it on the glass scanner, and duplicate it. It is best for quick, everyday documentation."
- A Print (Digital Print): "We send a fresh, high-resolution digital file (like a PDF or JPEG) directly from the computer to the press. Every single page comes out as a crisp, perfect 'original'."
- The Sales Pitch: If your client wants ultra-sharp text, vibrant graphics, and a professional look for marketing materials, recommend Printing over copying.
2. Normal Colors vs. Full Colors (The Ink Difference)
Clients often use the term "normal colors" when they mean Spot Colors (using 1 to 3 specific colors), and "full colors" when they mean CMYK Process Printing.
| Feature | Normal Colors (Spot / Limited Color) | Full Colors (4-Color Process / CMYK) |
|---|---|---|
| How it works | Uses pre-mixed, exact inks (often Pantone/PMS codes) laid down one specific color at a time. | Combines four standard ink layers (Cyan, Magenta, Yellow, and Black) in microscopic dots to create thousands of shades. |
| Best Used For | Text documents, basic corporate logos, envelopes, and simple 1- or 2-color flyers. | Photographs, complex illustrations, colorful brochures, and multi-color graphic designs. |
| Color Accuracy | 100% Exact. Perfect for strict brand consistency (e.g., Coca-Cola Red). | Simulated. Extremely close, but cannot perfectly replicate neon or metallic shades. |
| Cost Dynamics | Highly cost-effective for simple designs or massive bulk runs of basic paperwork. | Better value for vibrant, media-rich documents where buying separate individual color plates would be too expensive. |
